The France-based prominent football team Paris Saint-Germain (PSG) has revealed that it holds Bitcoin in its balance sheet.
The club’s representative at the 2025 Bitcoin Conference in Las Vegas, Par Helgosson, discussed Bitcoin and its adoption of the emerging innovation. He disclosed that PSG became the largest player in the sports ecosystem to add Bitcoin to its balance sheet when it allocated a portion of its cash reserve to the premier asset last year.
Football Meets Bitcoin
While others are still studying Bitcoin, the French-based club took a giant leap in 2024 to buy Bitcoin and still holds the asset to date. Helgosson noted that PSG identified that Bitcoin is the next big thing and made a surprising decision to buy the pioneering cryptocurrency. However, he failed to highlight the actual amount.
PSG has a rich history in both its local league and on the global footballing stage. With 54 official trophies, it is the most decorated club in France, having won 13 Ligue 1 titles and the UEFA Cup. Meanwhile, PSG plays in the UEFA Champions League on Saturday, demonstrating its place as one of the top teams in the world at the moment.
Helgosson stressed that PSG is looking to extend its footballing success to the blockchain space. He noted that aside from buying Bitcoin, the club also launched the PSG Labs, a Bitcoin venture acceleration project that helps developers and builders “go to the market.”
“We will launch with you, we will list with you, we will raise with you,” Helgosson, who heads the PSG Labs, said.
Meanwhile, he described PSG as a lifestyle brand with a fan base of over 550 million individuals. Furthermore, over 80% of its supporters are under 34 years old, making it a club of the new generation. He suggested that this age density establishes the club as a valuable partner for building a global market base.
Furthermore, the PSG Lab head invited those seeking a publicity partner for their new and emerging projects to connect with him or attend a two-week PSG Club House event in Las Vegas, scheduled for June and July, where the Lab will be present.
PSG Further Dips Toes Into Crypto
Interestingly, PSG is not new in the blockchain space. In the past, it has demonstrated its openness to technological innovation through its blockchain-based offerings.
One of its first blockchain activities dates back to 2018, when it launched its fan token and ran a validator node on the Chiliz blockchain. PSG also became the first major football club to launch its fan token on Socios.com, encouraging its tech-savvy fans to engage in web3 and crypto-related activities.
Meanwhile, PSG has Crypto.com and Bitpanda as exchange partners, securing multi-year deals with them earlier this year. It would periodically mint exclusive NFTs on the latter’s platform and receive sponsorship fees in CRO, Crypto.com’s utility token.
Bitcoin treasuries are becoming the norm among establishments lately, and PSG’s revelation adds to the buzz around the subject. Firms like GameStop, Rumble, and Trump Media recently adopted Bitcoin as their primary reserve asset, committing millions of dollars to BTC acquisitions.
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