Amid discussions around XRP’s utility in payments, we assessed what XRP price could rise to if Amazon used it for everyday payments.
Despite XRP’s bullish trend, several market commentators still argue that it’s trading below what it’s truly worth.
XRP Price Currently Undervalued
Their reason for this sentiment is that XRP’s real-world potential, especially as a payment solution, remains mostly untapped. Interestingly, one major name that often comes up in this conversation is Amazon.
Specifically, over the years, several community commentators have speculated about a possible integration between the two. Nonetheless, so far, Amazon hasn’t confirmed or even hinted at any plans to use XRP for payments.
Discussions Around XRP and Amazon
This speculation emerged in 2020 when RippleNet, Ripple’s payment network, appeared as a partner on Amazon Web Services (AWS). This triggered excitement among XRP proponents, but nothing came from it in terms of XRP actually powering payments on Amazon.
Meanwhile, in mid-2024, crypto exchange Bitget re-examined the idea and pointed out XRP’s strengths. They noted that XRP could be a perfect fit for Amazon’s ecosystem. Still, the online retail giant has remained silent on the matter.
As the discussions persist, we recently explored what XRP’s price might look like if Amazon did adopt it for everyday transactions. Notably, we turned to ChatGPT for a forecast.
In response, the AI chatbot used Amazon’s most recent business data to build three different models. Each of the models showed how XRP’s price could change based on how deeply Amazon integrates the token into its system.
Amazon’s Impressive 2024 Figures
For perspective, Amazon had over 309 million users worldwide in 2024, with more than 200 million based in the U.S. By 2025, estimates suggest that number will grow to around 321 million globally, including over 208 million American users.
In terms of revenue, Amazon pulled in $638 billion last year and is on track to hit $700 billion in 2025, based on growth trends between 9.5% and 11% annually. Daily revenue stands around $1.3 to $1.4 billion. Customers place nearly 12 million orders each day.
The platform supports a massive product catalog, well over 350 million items globally, possibly exceeding 600 million when you count third-party sellers. As of early 2025, about 9.7 million sellers operate on Amazon, including nearly 2 million in the U.S.
Using these figures, ChatGPT built three models to estimate XRP’s price if Amazon fully embraced it.
Possible XRP Price if Amazon Adopted It for Payments
In the first model, XRP serves as Amazon’s default currency. This includes areas like product payments and gift cards to Prime subscriptions. Notably, if XRP powers 30% of Amazon’s total annual volume, about $210 billion, and moves at a velocity of 2.5, the base amount of XRP needed would total $84 billion.
However, considering additional demand from investors and traders, which ChatGPT estimates at ten times the utility value, the total market cap would hit $840 billion. Now, dividing that by the 60 billion tokens in circulation, XRP’s price could climb to $14.
Meanwhile, the second model sees XRP as a global payment rail for Amazon. This includes vendor settlements, logistics, and third-party merchants using Amazon Pay.
Specifically, if XRP processes $150 billion from Amazon’s systems and $500 billion from external merchant payments, its total volume would reach $650 billion per year. With a velocity of 2, the base requirement would drop to $325 billion.
However, applying a speculative multiplier of five, based on increased adoption and real-world financial use, the market cap would grow to $1.625 trillion. With 60 billion tokens in circulation, XRP could trade at around $27.
The third model considers XRP acting as an infrastructure token that supports CBDC bridges, AWS micropayments, smart device transactions, and even staking for Prime memberships.
In this setup, XRP handles $1 trillion in global economic activity, with just 30% requiring backing, around $300 billion. Multiplying this by eight to show speculative growth pushes the figure to $2.4 trillion.
Afterward, ChatGPT then added the previous two models’ value, around $660 billion, to arrive at a combined market cap of $3.06 trillion. Interestingly, this valuation would push XRP’s price to roughly $51. However, it is important to note that these evaluations remain highly speculative.
DisClamier: This content is informational and should not be considered financial advice. The views expressed in this article may include the author's personal opinions and do not reflect The Crypto Basic opinion. Readers are encouraged to do thorough research before making any investment decisions. The Crypto Basic is not responsible for any financial losses.
