Non-fungible tokens (NFTs) are unique cryptographic assets that have taken the world by storm. NFTs are lucrative investments for art enthusiasts, tech investors, and other players despite their hefty value. As such, this emerging sector is estimated to be worth billions.
Because of the volume of NFTs being released and traded on the market regularly, it can be challenging to break through this highly competitive industry. Your business must stand out from the competition. Hence, working with an NFT marketing agency will be the best move for you.
As with traditional marketing firms, a reputable NFT marketing agency will work to pull your rankings up in the industry. Yet how do you choose one that’s best for your business? Read on to know the answers.
1. Be Clear With Your Marketing Goals
All collaborations must start by setting clear objectives between the parties involved. What do you want to achieve from your campaign, and how can your chosen NFT marketing agency deliver them? These are the most critical questions you’ll have to answer before setting out and looking for a partner. Don’t forget to ask questions to your prospects before opting for a partner.
If your organization knows its goals, it will be easier to explain what you want to get from the partnership. These goals will also be the bases for setting project goals, key performance indicators, and deliverables. At the same time, the NFT marketing agency can leverage this knowledge to provide the best service based on your needs.
2. Consider Experience In The NFT Niche
This may sound common sense, but the NFT marketing agency you choose to work with must have ample experience in the field. NFT is a relatively new sector, and those who have yet to make their mark may find it hard to sell their business.
An inexperienced marketing firm might find it challenging to wade through the obstacles and limitations that the industry might have. In addition, an industry newbie lacks the expertise in understanding your needs and objectives, leading to costly mistakes. Without knowing how to implement tried and tested approaches and merge them with the latest trends in digital marketing, your business won’t be able to stand out and succeed.
3. Check The Culture And Overall Fit
Like other types of partnerships, check whether your business culture and the NFT marketing agency align with each other. Choose a firm that doesn’t only belong to the same industry as yours but one that can truly understand your business. For instance, a hip and sporty NFT marketing agency may be suitable to market Michael Jordan NFTs, but the same firm may not be as effective in selling posh virtual fashion-focused NFTs.
While creativity is crucial, an agency focused on producing results would be better. Ask for the contact details of their previous clients to know how the firm handled their projects, so you can gauge whether it’s the right fit for your business.
4. Look At The Agency’s Reputation
Apart from contacting previous clients, read through client testimonials and reviews on the firm’s website or other non-biased review sites. Between the two, unbiased reviews from third-party sites may provide you with a better understanding of the firm’s strengths and weaknesses. Doing so gives you insights into how the NFT marketing agency will handle your project and allows you to assess their reach and reputation.
An NFT marketing agency is only as good as its established connections and the ones it continues to build. This is due to one critical element of marketing, which is to reach the highest number of prospects highly interested in your offerings. Check whether the NFT marketing agency has an established community or a huge following to see how they’re viewed in the sector.
5. Ensure They’re Industry Compliant
Regardless of how brilliant your chosen NFT marketing agency may be, this talent will all go to waste without knowledge and compliance with the ever-changing NFT rules and regulations. Digital artwork marketers must know the best practices and the don’ts of selling NFT products and services. Without these, your campaign may experience delays or run into legal problems.
The agency should use industry-approved strategies, such as tapping influencers to boost NFT marketing, tapping the NFT calendar, or using hashtags to promote digital products on social media and other communities. An NFT marketing agency must also be aware of the popular NFT marketplaces and follow posting rules to prevent account suspension and related issues.
Despite the thousands, if not millions, attached to the price tag, owning an NFT is an emerging trend. If you’re offering these digital products, it’s paramount to partner with a reputable NFT marketing agency to position your brand. Find the right fit to market your offerings and drive business growth successfully by referring to the tips discussed here.