Biden Campaign Seeks “Meme Manager” to Woo Young Voters Online, Too late?

The Biden campaign seeks a Partner Manager to engage young voters online, but Abdullah Nassif, host of the Good Morning Crypto show, questions the timing and approach.

Per an announcement posted on May 20, the Biden for President (BFP) campaign is actively seeking a Partner Manager to enhance its digital engagement strategy. The goal is to connect with younger voters through prominent content creators and meme pages on various internet platforms.

However, this announcement has sparked concerns within the crypto community, particularly from Abdullah Nassif, host of the Good Morning Crypto show, on X.

🚨 BREAKING: 🇺🇸 Biden Campaign To Hire “Meme Manager” As President Struggles For Support From Young Voters – Washington Times Reports

My Opinion: Too Little, Too Late. 👎

Allowing SEC Chair Gary Gensler To Wreak Havoc On The Crypto Industry Is NOT Something Young American… pic.twitter.com/x2OVzlkUec

— Good Morning Crypto (@AbsGMCrypto) May 23, 2024

Nassif’s opinion that this move is “too little, too late” shows skepticism about the effectiveness of the Biden campaign’s new digital strategy.

The Partner Manager’s Role

Meanwhile, in the Biden campaign job description, the manager will focus on building and maintaining relationships with leading digital media companies, podcasters, and meme pages across multiple social media channels.

This role requires independently identifying and securing engagement opportunities, overseeing these partnerships from inception to completion, and working with internal teams and cross-functional partners to generate innovative ideas.

Crypto Community Reaction

Notably, Nassif’s reaction reflects the sense of apprehension within the crypto community. The post pointed out that young American investors and voters are unlikely to forget the impact of SEC Chair Gary Gensler’s regulatory actions on the crypto industry.

Although some commenters believe this move validates the staying power of crypto, others view it as a waste of money. For instance, one commenter remarked that Biden is already generating memes organically.

It is crucial to recall that the Biden administration recently reiterated its eagerness to develop new digital assets policies aimed at protecting investors. Despite this, Gensler’s assertion that existing laws provide sufficient authority for regulation has caused friction. This tension between the SEC and other regulatory bodies has added to the community’s concerns.

Shifting Attitudes Among Democrats

There has been a noticeable change in attitude among Democrats regarding cryptocurrency. The Crypto Basic recently reported that Galaxy Digital founder and CEO Mike Novogratz noted this shift, suggesting it might be politically motivated. This potential change could significantly impact the regulatory landscape and influence crypto market dynamics.

In addition to regulatory discussions, the current crypto cycle has seen the rise of political meme coins. These tokens, featuring exaggerated portrayals of politicians and intentionally misspelled names, have gained traction. Examples include tokens like BODEN and TREMP, with TRUMP leading the market cap in this niche.