Crypto.com, a cryptocurrency exchanges and payment services, announced today that it has signed a partnership with Italy’s professional soccer league Serie A.
Crypto.com and Lega Serie A will release a collection of NFTs to commemorate the historic Final on May 19th.
Crypto.com is the first cryptocurrency exchange to sponsor a professional soccer league. Serie A is Italy’s leading professional football league. Serie A has also become the second sports organization to issue NFTs in collaboration with Crypto.com, as Crypto.com has issued limited NFTs for the F1 Aston Martin F1 team in the past.
According to the official announcement, Crypto.com will be sponsoring the Coppa Italia final, Atalanta vs. Juventus, scheduled for Wednesday, May 19th.
— Crypto.com (@cryptocom) May 6, 2021
Crypto.com official blog said:
“With the fastest growing crypto app and over 10 million users world-wide, Crypto.com is proud to be Lega Serie A’s first cryptocurrency partner. Together the two organizations will create new experiences for football fans in Italy and beyond, starting with special NFT collectibles available exclusively at Crypto.com/NFT. Lega Serie A becomes the second sport organization to launch NFTs with Crypto.com, joining Aston Martin Cognizant Formula One Team who launched their first NFTs to commemorate their return to the sport after more than 60 years.”
Luigi De Siervo, CEO of Lega Serie A said:
“We are extremely proud to announce this prestigious partnership with Crypto.com, a leading company in the world of cryptocurrencies and NFTs – We are the first football league in the world to sign an agreement in this new market which is extremely innovative and relevant not only for sports fans, where other world-class leagues such as the NBA have been operating in recent months. In this way Lega Serie A aims to expand its target audience and continues the international growth of the brand, always looking to the future and innovation. The Coppa Italia Final will be an expression of these values and will offer millions of fans around the world an exciting experience not only on the pitch, but also before and after the game, thanks to the many commercial and marketing initiatives that we will organize with our partners”.
Kris Marszalek, CEO of Crypto.com, made the following comment.
“We are proud to collaborate with an exceptional partner such as Lega Serie A, the latest in an exciting roadmap of sports partnerships we’ll soon be announcing. It’s a unique opportunity to support the world’s most popular sport during the historic match between Atalanta and Juventus, surely to be watched by football fans world-wide. Through our partnership, we will bring together the best of blockchain technology and football by co-creating NFTs sure to become instant classics and highly coveted collectibles.”
In March, Crypto.com also sponsored the Montreal Canadiens, a powerhouse in the NHL (National Hockey League), one of the four major sports in North America.