UFC fighters will delve deeper into the world of cryptocurrencies with the new initiative.
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Ultimate Fighting Championship (UFC) has announced that it has partnered with popular cryptocurrency exchange Crypto.com to launch a new initiative dubbed Fan Night Bonuses.
The world’s premier mixed martial arts organization noted in an announcement today that the move will enable UFC athletes to receive Bitcoin (BTC) rewards.
Per the announcement, the newly-introduced bonus UFC fans will select the top three fighters appearing in each of the competition’s Pay-Per-View matches.
Details of the New Bonus
Following the announcement, fans can vote for their favorite athlete for the Fan Bonus of the Night during each UFC Pay-Per-View on the Crypto.com platform under the Fan Bonus menu.
The vote will be available to all fans globally, with each user given a maximum of three votes for every Pay-Per-View, which they can use to back two different UFC fighters.
UFC noted that voting will commence at the start of the Pay-Per-View preliminaries and will end an hour after the conclusion of the event.
The new bonus will be flagged-off at UFC 273: VOLKANOVSKI vs THE KOREAN ZOMBIE, scheduled to take place on April 9, 2022.
The rewards that will be distributed to the players will see the overall winner given BTC worth $30,000, $20,000 in Bitcoin for the second fighter on the list, and $10,000 worth of BTC will be awarded to the third top fighter, UFC noted in the announcement.
Notably, the Fan Bonus of the Night initiative will run alongside other existing UFC bonuses such as Fight of the Night and Performance rewards.
UFC & Crypto.com Expands Partnership
This is not the first time UFC and Crypto.com will be entering into a crypto-related partnership.
Last year, Crypto.com became the official cryptocurrency trading platform partner of the UFC, as part of efforts by digital currency trading platforms to increase its footprint across diverse industries.
Commenting about the organization’s partnership with Crpto.com, Dana White, UFC president, said after working with the popular digital currency platform for more than a year, he can state that the exchange is one of the best partners the UFC has had so far.
“They’re constantly coming up with new ideas about how we can work together to connect with the fans. This new Fan Bonus of the Night is an awesome way to get fans more engaged in our events while rewarding the fighters for bad-ass performances,” White added.