Johnson & Johnson Files NFT/Metaverse Trademark Application for Virtual Goods.
Leading global healthcare company Johnson and Johnson has filed a trademark application for virtual goods. The filling application is for LISTERINE, an antiseptic mouthwash produced by the company. The products to be included in the trademark are virtual mouthwash, gums, and mints, as well as online stores featuring virtual goods.
Johnson & Johnson has filed a new trademark application for LISTERINE indicating plans for
▶️ virtual mouthwash, gums + mints
▶️ online stores featuring virtual goods
— Mike Kondoudis (@KondoudisLaw) April 18, 2022
Details of the application filed on 12 April with serial number 97358245 indicate that it is an NFT/Metaverse trademark application. This covers a range of goods and services, including “virtual oral care, mouthwash, toothpaste, gums, mints, and breath freshening products.” Others are “downloadable multimedia files containing artwork, text, audio, and video files and Non-fungible tokens.”
The filing further covers online retail services “featuring virtual goods and delivery of physical goods.” There will also be entertainment services such as “online non-downloadable virtual oral care, mouthwash, toothpaste, and breath freshening products in virtual environments created for entertainment purposes.”
Top companies going into NFT
This trademark application is not the first by Johnson and Johnson focusing on virtual products and services. The company has in the past filed for BAND-AID and MOTRIN, two of its most popular products. With this, it has demonstrated its interest in the NFT and virtual reality world.
Johnson and Johnson is not the only top global brand interested in the emerging world of NFTs and metaverse. Just a few days ago, Mastercard applied for NFT and Metaverse trademarks as well. Like the new Johnson and Johnson application, the 15 trademark applications cover a wide range of Mastercard services relating to NFTs and metaverse.
Contributing to the growth of NFT and metaverse
On its own, the NFT and metaverse ecosystem has been growing hand in the short time that it has been around. According to a CNBC report, the industry grew by 21000% in 2021 to surpass $17 billion. This growth may have been influenced by several institutional players entering the space recently.
However, the coming of giants such as Johnson and Johnson and Mastercard could be a real game-changer. If this trend continues, the ecosystem may explode beyond anything seen in the past.