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HomeCrypto NewsMarket'World of V' Taps VeChain to Bring Web3 to Mainstream Businesses

‘World of V’ Taps VeChain to Bring Web3 to Mainstream Businesses


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The initiative begins with a VeChain-based loyalty program that businesses can adopt to boost customer-brand relationships.

World of V, a notable zero-free green NFT marketplace on VeChain, has launched an initiative that will help introduce Web 3.0 to mainstream businesses. The initiative, which leverages the VeChain network to develop an NFT loyalty program for businesses, is the first of a series of programs that World of V plans to deploy in its goal to bring Web3 to mainstream brands.

The program aims to give businesses an opportunity to offer valuable and unique experiences to their customers, according to a blog released by World of V. This should help bolster the relationship between these brands and their customers. The development was further disclosed through the marketplace’s official Twitter handle.

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Scheckster’s Raw – a South African-based health food restaurant chain – is the first brand to adopt the program. Customers who spend R200 at Scheckter’s Raw will obtain a confidential code that can be used to acquire a one-of-a-kind RAW Loyalty NFT.

They can gain access to a personalized claiming page that comprises all the crucial data to finalize the procedure in a sequence of simple steps. Upon completing the form and inputting the confidential code, they will be able to claim their RAW NFT. The token will subsequently be displayed on their individual customer dashboard, where they can review all the information about the program.

Once a customer has collected up to 10 RAW NFT points, they can redeem their NFT voucher by using it on a meal in any Scheckster’s Raw location. According to the press release, the NFTs will remain on the customer’s personalized dashboard for subsequent programs and other uses. All the transaction fees involved will be handled by World of V through VeChain’s Fee Delegation feature.

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The Surge of NFT-based Loyalty Programs

World of V calls the initiative one of its ways of bridging Web2 and Web3 and expects more businesses to jump on it. “We look forward to expanding our solutions and creating more groundbreaking experiences to pave the way for Web 3.0 mass adoption,” the press release adds. VeChain also highlighted the development, lauding the NFT marketplace for the initiative.


The idea of including NFTs in loyalty programs has been conceived by several brands, as crypto adoption surges. A PlayStation patent revealed last year suggested that the brand was looking to introduce an NFT-based loyalty program. Last September, Starbucks partnered with Polygon to launch its Odyssey loyalty program. BMW is also looking to launch an NFT loyalty program in partnership with Binance Chain.

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Disclaimer: This content is informational and should not be considered financial advice. The views expressed in this article may include the author's personal opinions and do not reflect The Crypto Basic’s opinion. Readers are encouraged to do thorough research before making any investment decisions. The Crypto Basic is not responsible for any financial losses.



Albert Brown
Albert Brownhttps://thecryptobasic.com/
Albert Brown is a cryptocurrency investor and journalist who has been in the nascent space since 2017. His love and passion for technological innovations made him delve deeper into the world of blockchain and cryptocurrencies. As a journalist, Brown has written on several crypto-related topics that have been referenced by popular industry players like Tyler Winklevoss, Binance CZ, etc.

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