Amazon’s $1 Trillion Comeback: Why XRP Might Be on a Similar Path and Surprise Everyone

An XRP community pundit has suggested that XRP might be following the path set by Amazon from 2001, following its crash.

Amid an explosive rally from November 2024 to mid-January 2025, XRP surged 578%, climbing from $0.50 to a seven-year high of $3.39. However, the bullish momentum proved short-lived as the asset faced significant selling pressure between February and March 2025. 

Amid a broader crypto market downturn, XRP declined nearly 32%, yet managed to maintain strong support above the $2.00 mark, showcasing notable resilience despite unfavorable market conditions.

In the wake of XRP’s latest struggles, the analyst behind the XRP community-driven account “XRP Investing” has pointed out similarities between XRP’s market trajectory and Amazon’s historic comeback after its early 2000s crash. 

Amazon Recovers After 95% Crash

First, he noted Amazon’s infamous crash. In 1999, Amazon stock (AMZN) hit a peak of $106.69 (around $5 at current prices, considering its 20-to-1 stock split). Just two years later, by 2001, the price had plummeted to $5.97 (around $0.2 at current valuations), marking a staggering 95% drop. 

At the time, many analysts declared the company defunct. Despite the skepticism, Amazon pressed forward under Jeff Bezos’s leadership, doubling down on growth initiatives instead of retreating.

As the dot-com bubble deflated, Amazon began laying the foundation for its future dominance. The company expanded into new retail verticals, pioneered cloud computing through AWS, and built infrastructure that would later support exponential scale. 

Though it took nearly a decade to recover, Amazon eventually transformed into a trillion-dollar enterprise, proving that short-term volatility does not necessarily signal the end for companies with strong fundamentals. At current prices, AMZN is up over 67,000% from the 2001 floor price.

XRP Might be Following Amazon’s Path

With XRP, the analyst called attention to the SEC’s lawsuit against Ripple in December 2020, which triggered a sharp drop in XRP’s price from $0.70 to $0.20—a 71% decline. At the time, headlines intensified concerns of collapse amid delistings from American exchanges like Coinbase.

3️⃣ Enter XRP: The Amazon Parallel.

XRP was hit hard in Dec 2020.

The SEC lawsuit slashed its price from $0.70 to $0.20—a 71% dive.

Headlines screamed “collapse.”

But Ripple? Still building.

Sound familiar?

— All Things XRP (@XRP_investing) April 25, 2025

However, Ripple, much like Amazon in its early days, continued developing its technology and expanding its vision despite regulatory uncertainty. Today, the lawsuit is near an end, with both parties having dropped their respective appeals.

Now, XRP trades at $2.20. From its post-lawsuit low of $0.20, this marks an impressive 945% increase. Though the asset still trades below its all-time high, it is clearly on an upward trajectory. 

Meanwhile, Ripple has broadened its use cases, focusing on global payment infrastructure and institutional adoption. Interestingly, this mirrors Amazon’s long-term innovation playbook.

The analyst argues that XRP’s value expands beyond its market price to its real-world utility. Like Amazon, which survived and thrived by solving tangible problems in commerce, XRP is aiming to reshape financial systems. 

For context, its core features, such as instant cross-border payments, minimal transaction fees, and growing institutional partnerships, help set it up as a future cornerstone of the finance scene.

The analyst further noted that regulatory hurdles, like those Amazon faced during its early years, are temporary. Amazon endured scrutiny over mounting losses, while XRP battled classification issues. Yet in both instances, resilience trumped resistance.

Essentially, he emphasized that investors should not see XRP’s current $2.20 price as its peak. Highlighting Amazon’s journey, which took years post-crash to reclaim and surpass its previous highs, the analyst believes XRP is still in the early stages of a long-term breakout.