Coca-Cola and Tafi became partners as Tafi is designing virtual wearables for Coca-Cola’s first-ever non-fungible token (NFT) collectibles to celebrate International Friendship Day on July 30th.
Coca-Cola will be auctioning an NFT loot box on OpenSea, that contains Tafi-designed digital apparel that can be worn forever in the virtual world of Decentraland.
Coca-Cola NFTs including Decentraland Wearables Will Be Part of 92-Hour Auction Beginning July 30th, with Proceeds Benefiting Special Olympics International.
Coca-Cola worked alongside Tafi to produce the NFTs. Coca-Cola collaborated with designers at Tafi on all the NFTs including the branded wearable apparel That include A custom Coca-Cola Bubble Jacket Wearable, The Sound Visualizer and The Friendship Card.
President of Global Coca-Cola Trademark, Selman Careaga said.
“Coca-Cola is one of the most collectible brands in the world, sharing its rich heritage with consumers through simple moments of joy for decades, We are excited to share our first NFTs with the metaverse where new friendships are being forged in new ways in new worlds, in celebration of International Friendship Day and in support of our longstanding friend and partner, Special Olympics. Each NFT was created to celebrate elements that are core to the Coca-Cola brand reinterpreted for a virtual world in new and exciting ways.”
Beginning July 30 at 12:01 am UTC and ending on August 2 at 8:00pm UTC, the Coca-Cola NFT lootbox auction will take place over a 92-hour period on OpenSea.
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