Larva Labs, the creators of popular CryptoPunks and Meebits NFT, has signed a deal with United Talent Agency (UTA).
UTA will represent the team as it looks to bring its original properties into film, TV, video games, and beyond.
UTA is excited to work with @larvalabs crypto-art projects CryptoPunks, Meebits & Autoglyphs. “It is one of the first opportunities for an IP that fully originated in crypto-world to enter a broader entertainment space” says UTA's @lesleysilverman.@THR: https://t.co/LCOYX7BZRo pic.twitter.com/ghqFTMZfO3
— UTA (@unitedtalent) August 31, 2021
Canadian software developers Matt Hall & John Watkinson founded Larva Labs in 2005. CryptoPunks was their brainchild and one of the first NFT projects that was released in 2017. It also became one of the first to go live on the Ethereum blockchain.
There are only 10,000 unique collectible characters in the CryptoPunks universe. Today the collection totals more than $3 billion.
Lesley Silverman, head of UTA Digital Assets, told The Hollywood Reporter.
“I would say that it is one of the first opportunities for an IP that fully originated in crypto-world to enter a broader entertainment space, and they earned it, They really have hit the zeitgeist in a tremendous way.”
Larva Labs co-founder Matt Hall said:
“We are excited to work with UTA for the benefit of the entire community connected to our projects, Not only for the exciting opportunities to bring them wider exposure, but to help protect their growth and value for the long term.”
Visa bought Crypto Punk last week for $150,000, the company also released an NFT report, which shares a bullish outlook about the future of non-fungible tokens.
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