Shiba Inu (SHIB) holders can now enjoy Boorito at Chipotle using their SHIB holdings.
Chipotle, an American chain of fast-casual restaurants, is now accepting payments in a total of 98 cryptocurrencies including Shiba Inu (SHIB), Bitcoin (BTC), Ethereum (ETH), Dogecoin (DOGE), and more, exclusively through Flexa, a digital payments platform.
Bitcoin, but make it **burritos.**
— Flexa (@FlexaHQ) June 1, 2022
This partnership will enable customers to spend their Shiba Inu token and other digital currencies from any Flexa-enabled app for burritos, bowls, and more at any of the 2,975+ Chipotle restaurants in the United States.
To pay with Flexa, one has to download the Gemini or SPEDN app, both of which store digital assets. Customers can then use these apps and tap them in-store to make a payment.
On December 10, Flexa, the global leader in pure-digital payments, officially added support for Shiba Inu. With this support, it became possible for 40,000 stores across the US to accept Shiba Inu as payment.
In 1998, McDonald’s Corporation acquired a major share of the restaurant chain.
With this acquisition, Chipotle was able to grow to over 500 locations. Following this, in 2006, McDonald’s Corporation fully divested itself from Chipotle. At present, Chipotle has nearly 3000 restaurants in the United States alone. As of December 2021, 97,660 employees were serving the leading fast-casual Mexican chain.
On October 28, 2021, Chipotle Mexican Grill celebrated the 21st year of Boorito, a fan-favorite Halloween event in style. On that day, it becomes the first restaurant brand to open a virtual location on Roblox, a global platform bringing millions of people together through shared experiences.
On April 7, 2022, at the event of National Burrito Day, Chipotle Mexican Grill become the first brand to enable Roblox players to exchange in-experience currency for real-world items by launching Chipotle Burrito Builder on Roblox, a new simulation experience.
In this experience, players were challenged to roll burritos in the metaverse to earn Burrito Bucks, the brand’s in-experience currency on Roblox. Later these Burrito Bucks could be exchanged for an entrée code that can be used on the Chipotle app, Chipotle.com, or Chipotle.ca.
Shiba Inu’s Mainstream Adoption on the Rise:
Besides this, a new cross-distribution partnership between Lavu, major global restaurant software and payments solution provider, and Verifone, a global FinTech leader, and payment solution provider, also made it possible to accept Shiba Inu as a payment in thousands of restaurants in 65 countries.