After signing a unique partnership with Anycoin Direct, the Dutch football club PSV Eindhoven has becomes the first European Football club to have its entire sponsorship paid in Bitcoin.
PSV announced this partnership in their official blog.
This partnership will last for two seasons and is first of its kind to promote crypto in Europe.
PSV will be receiving 400,000 euros per season as a result of this partnership.
Commercial Director PSV, Frans Janssen said:
“The possibilities and the future that the world of cryptocurrency offers is very promising. As a club in the heart of the Brainport region, we are always innovating, cryptocurrency fits well into this picture.”
Lennert Vlemmings, COO at Anycoin said:
“We are very excited to be working with PSV. The payment in Bitcoin marks the next step for the adoption of cryptocurrency in the EU.”
PSV made their first entry in crypto world in April 2021, when they sold their 1988 European Cup Final victory as NFT.